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PRL 376
Content Optimization for PR Writing

This class emphasized strategic public relations and social media writing as we used the information we learned in class to create a case study which took course over the semester. For my case study, I focused on Live Nation Entertainment.

Stakeholders

I took a look at Live Nation Entertainment's primary and secondary stakeholders, and the role they play for the company.

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Content Types and Channels

This dove into the different types of platforms the company uses in order to reach their publics.

Content Optimization Strategies

How Live Nation uses their social media and  SEO tactics to reach new publics.

Crisis Communications and Ethical Considerations

Live Nation's take on the Era's Tour ticketing issue, and how they should have handled it.

Measuring Impact and Success

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Using SEO and social listening tools, we are able to see the public's sentiments about the company.

Case Study Presentation

I combined all of my learnings from the previous assignments and finalized my case study.

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