JORDAN BURDA
PRL 214
Writing for Public Relations: Media and Messaging
This class is an introduction into the strategic writing process, strategic storytelling, media relations and pitching techniques. This semester, I chose Paramount Global as my company to base all of my assignments on.
The following information is not intended to be factual but are class writing assignments from January 2024 through April 2024 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
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New Hire News Release
A news release announcing the new Chief DE&I Officer using fictious quotes and storytelling.
Word Count: 889
Audience Persona
An audience persona based on one of Paramount's brands, Nickelodeon.
Word Count: 134
Fact Sheet
A fact sheet written about a press release released by Paramount. I chose a release on Nickelodeon's telecast of the Super Bowl.
Word Count: 294
DE&I Presentation
A presentation about the diversity and equity initiatives put forward by Paramount, and my opinions behind them.
Newsjacking Pitch
A pitch to a journalist using their own article about events happening at SXSW. I pitched a story of a pop-up put on by Paramount.
Word Count: 188
CEO Fundraising Appeal
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A pitch to the CEO of the Ghetto Film School asking for a collaboration in order to promote the school and benefit future filmmakers.
Word Count: 396
Talking Points and Q&A
Talking points and potential Q&A for a mock media briefing for a driverless car service and their issues.
Word Count: 454
Op-Ed
An op-ed from Paramount CEO Bob Bakish about how Paramount needs to get rid of traditional television in a push for streaming.
Word Count: 617